And what we built to solve it
The Realtor's Time Problem
Talk to any real estate agent and they'll tell you the same thing: they got into real estate to help people buy homes, but they spend 60% of their time on marketing.
Listing descriptions. Social media posts. Market update emails. Neighborhood guides. Open house announcements. Virtual tour scripts.
It's all content. And it's all repetitive. Every listing needs the same structure: property details, neighborhood highlights, call to action. The words change, but the pattern doesn't.
That's exactly the kind of work AI was built to handle.
What TheAire.co Does
We built TheAire.co as a portfolio company specifically for real estate marketing AI. Here's what it does:
**Listing Descriptions**: Input the MLS data (beds, baths, square footage, features) and TheAire generates 3 variations — luxury, conversational, and SEO-optimized. Each one is publication-ready.
**Social Content**: Weekly social post calendars for Instagram, Facebook, and LinkedIn. Market updates, just-listed announcements, tip-of-the-week posts — all personalized to the agent's market.
**Market Analysis**: Automated neighborhood reports using public data. Average days on market, price trends, inventory levels — formatted as shareable content.
**Email Campaigns**: Drip sequences for buyers, sellers, and past clients. AI personalizes based on the prospect's stage and market segment.
Why KC First
Kansas City's real estate market has a unique dynamic: it's big enough to have serious volume (50K+ transactions/year in the metro) but small enough that agents know each other. Word spreads.
We launched TheAire.co with 5 KC agents as beta testers. Within two weeks, all five had referred at least one colleague. The product sells itself because the time savings are immediately obvious — agents literally see their evening hours come back.
Plus, KC agents are tech-forward. Google Fiber has been here since 2012. These agents are already using Canva, Later, and CRM tools. Adding AI to that stack isn't a stretch; it's the logical next step.
Integration with the TKC Ecosystem
TheAire.co doesn't exist in isolation. It shares Firebase auth with every other TKC portfolio company. A realtor using TheAire.co can also access:
- **TextAlerts.ai** for SMS campaigns to their buyer list - **MiniCFO.ai** for commission tracking and tax estimates - **WitCraft.ai** for custom content beyond real estate
One login. Multiple products. That's the ecosystem advantage.
Q: Does AI-generated listing copy actually convert?
A: In our beta, AI-generated listings got 12% more Zillow views than manually written ones. The AI is better at including the high-value keywords that buyers search for — it's trained on millions of successful listings.