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Executive Summary

Rowena’s “link-in-bio” maze was leaking cash and killing vibe. We replaced Etsy + Linktree fees with a single-shop, zero-friction site and baked in inventory, support, and marketing automations. Result? 2.4× revenue in 60 days, happier customers, and Rowena back in the studio—not in her DMs.

Challenge

• Followers had to hop from IG ➜ Linktree ➜ Etsy.

• No real-time stock tracking—best-sellers kept overselling.

• Platform fees ate 15 % of every candle and clay coaster she shipped.

Solution

• Spun up a lean Shopify build under augustsage.com with her brand palette.

• Integrated automated inventory sync (Shopify ↔ supplier Google Sheet).

• Deployed always-on chat bot for order questions; routed tier-two issues to Rowena’s inbox.

• One-click IG Shop + Pinterest catalogs to keep creator workflow native.

Implementation

• Day 1-2: Brand kit → Shopify theme customization.

• Day 3: Data import script pulled 120 SKUs from Etsy; bulk-edited SEO and pricing.

• Day 4: Connected Stripe, set up HubSpot customer pipeline, turned on automated email flows (abandoned cart, review request).

• Day 5: Launched; redirected Linktree to the new shop.

Results

Lessons Learned

• Own the checkout. Even micro-brands bleed when rent’s due to marketplaces.

• Fast fulfillment data beats pretty product photos; real-time stock prevents refunds and angry comments.

• Automate the mundane first—creators pay attention when you hand them back hours, not jargon.

—Own the agent, skip the assistant.

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